One of the Implications of the Service-Dominant Logic for Marketing

question 30

Multiple Choice

One of the implications of the service-dominant logic for marketing philosophy is that:

• A)to practice marketing well in today's environment requires access to more and better information than in the past.
• B)third world countries specializing in services will have an advantage in the marketplace in upcoming years.
• C)more firms should try to create short-term customer relationships to quickly increase profitability.
• D)less information will be required for decision makers in the future.
• E)because of social media,less collaboration with customers is required for decision making.

---

Definitions:

Opinion Formation

The process by which individuals develop their viewpoints and beliefs about a topic, often influenced by factors like media, personal experiences, and social networks.

VALS Framework

A psychographic segmentation tool that classifies consumers based on their values, attitudes, and lifestyles.

Psychological Resources

Mental and emotional assets that help individuals cope with life's challenges, such as resilience, self-esteem, and optimism.

Material Resources

Physical or tangible assets that are used in the production or supply of goods and services.