Bob Is a Salesperson with the Acme Corporation

question 31

Multiple Choice

Bob is a salesperson with the Acme Corporation.Bob has just made a large sale,and he accesses Acme's marketing information system in order to determine if the company has enough existing inventory to fill the large order.Bob is accessing which component of Acme's MIS?

• A)marketing intelligence
• B)internal reports
• C)marketing research
• D)consumer information support system

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Definitions:

Planned Change Process

The deliberate effort to improve an organization's operations or direction through specific methodologies and strategies.

Unfreezing

The initial phase in the change process, where existing behaviors or attitudes are challenged to prepare for change.

Changing

The process of making something different, usually by altering, substituting, or transforming it.

Refreezing

In the context of change management, it is the process of stabilizing a group or organization at a new state of equilibrium.