Several Examples of Product Failures Were Presented in Your Textbook

question 26

Multiple Choice

Several examples of product failures were presented in your textbook.The key reason given for the failure of the firm,Cell Zones,to establish cell phone privacy in public settings with soundproof booths was that:

• A)the company did not understand that the public was transitioning to the use of smart phones to text messages.
• B)demand for privacy was lower than the company estimated.
• C)competitors were more quickly able to meet market needs before Cell Zone could establish adequate exposure to its product.
• D)the company introduced too many product options,which confused the consumer.
• E)privacy needs were met by seclusion features added by cell phone manufacturers.

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Definitions:

Insecure Pattern

A behavioral tendency characterized by a lack of confidence or assurance, affecting one's interactions and relationships.

Security Through Relationships

The concept that creating and maintaining strong interpersonal connections can enhance security in various contexts.

Counterdependence

Refers to a psychological resistance to depending on others, often manifesting in a strong desire to act independently and reject assistance.

Personality Hardiness

A trait characterized by resilience and the ability to endure stressful situations with a positive attitude.