Which of the Following Marketing Information System Components Is NOT

question 27

Multiple Choice

Which of the following marketing information system components is NOT continuous?

• A)consumer information support system
• B)marketing research system
• C)internal report system
• D)decision support system
• E)marketing intelligence system

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Definitions:

Straight-Line Depreciation

A method of calculating the depreciation of an asset where the cost is evenly allocated over its useful life.

Useful Life

The estimated period over which an asset is expected to be usable by the entity, affecting its depreciation calculations.

Average Rate of Return

This refers to the percentage of average annual profit compared to the initial investment cost, commonly used to evaluate the profitability of an investment.

Average Rate of Return

A financial ratio that calculates the return, or profit, of an investment over a certain period as a percentage of the initial cost of the investment.