Wrangler Developed Several Different Proposed Advertisements

question 32

Multiple Choice

Wrangler developed several different proposed advertisements.They then used marketing research to test consumers' preferences for the different promotional messages expressed in the various ads.This is an example of which use of marketing research?

• A)identifying market opportunities and problems
• B)generating,defining,and evaluating potential marketing actions
• C)monitoring marketing performance
• D)improving marketing as a process

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Definitions:

Future Orientation

The extent to which individuals or cultures prioritize and value actions or decisions that pertain to future outcomes and goals.

Polychronic Time

A perception of time that values multi-tasking and flexible scheduling, common in cultures that prioritize relationships over strict adherence to schedules.

Monochronic Time

A cultural approach to time management that emphasizes doing one task at a time.

Natural

Existing in or derived from nature; not made or caused by humans.