Andrea Livingston Arrives at Her Desk at Western Utility Corporation,a

question 44

Multiple Choice

Andrea Livingston arrives at her desk at Western Utility Corporation,a provider of electrical power.She accesses her Lexis-Nexis computer program,which provides her with articles containing information related to the utilities industry.She discovers that a new breakthrough has occurred in solar panel technology,and this report was published during the evening in a newspaper in Europe.She immediately takes this information to her research and development department.Andrea is accessing which component of the MIS of Western Utility Corporation?

• A)internal reports
• B)marketing decision support system
• C)marketing intelligence
• D)marketing research

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Definitions:

Punitive Damages

Monetary compensation awarded to an aggrieved party that goes beyond what is necessary to compensate for losses and is intended to punish the wrongdoer.

Independent Contracting

A working arrangement where individuals are hired to perform services for others without being considered employees, often with more autonomy in how the work is completed.

Uniform Mediation Act

A law enacted to provide a consistent legal framework for the confidentiality of mediated communications across the states that adopt it.

Mediation Privilege

A legal principle that communications made during mediation cannot be disclosed or used in court, to encourage open dialogue and settlement.