The Key Reason That the Marketing Concept Has Been Recognized

question 21

Multiple Choice

The key reason that the marketing concept has been recognized as the "right philosophy" is that it:

• A)is well established in marketing literature.
• B)has been recommended by successful marketing executives.
• C)always focuses on the consumer.
• D)does not rely on high-pressure selling.
• E)recognizes that profits are a result of sales volume.

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Definitions:

Retailing-oriented Era

A period in business history marked by the dominant focus on retail activities, where selling direct to customers through various retail outlets was prioritized.

Production-oriented Era

A period in business where the focus was on production efficiency and product improvement, often at the expense of consumer needs and preferences.

Sales-oriented Era

A period in business history when companies prioritized selling their products and convincing consumers to buy, often regardless of actual customer need.

Market-oriented Era

A period in business characterized by firms prioritizing customer needs and desires, focusing on market research, and product development to meet those needs.