A Marketing Information System Is a Structure Consisting of People,equipment,and

question 56

True/False

A marketing information system is a structure consisting of people,equipment,and procedures to gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers.

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Definitions:

Precedence Relationships

The sequence or order in which tasks or activities must be performed in a project or process, often due to technical or logistical constraints.

Decreasing Activity Time

A strategy or process of reducing the time required to complete tasks or activities in a project to increase efficiency and possibly reduce overall project duration.

Crash Cost

The additional expenses incurred to reduce the completion time of a project, often through measures such as overtime pay or extra resources.

Crash Duration

The shortest time period in which a task or project can be completed by allocating the maximum resources, often at increased cost.