Rachel Would Like to Create a New Department Within Her

question 13

Multiple Choice

Rachel would like to create a new department within her firm.She wishes that her firm could provide information that will help link consumers outside the firm to individuals in the firm.The individuals inside the firm would make decisions used to identify marketing opportunities and problems;generate,refine,and evaluate marketing actions;monitor marketing performance;and perhaps improve the understanding of marketing as a process.Rachel should name this department:

• A)the department of consumer public information.
• B)the marketing research department.
• C)the marketing performance and evaluation department.
• D)the marketing opportunities department.

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Definitions:

Perpetual Inventory System

A system that keeps track of each withdrawal or addition to inventory continuously, so records are always current.

Buffer Stock

An inventory reserve kept on hand to protect against variability in demand or supply.