Marketing Research Studies Predicted That Hair Styling Mousse,answering Machines,the Jerry

question 16

Multiple Choice

Marketing research studies predicted that hair styling mousse,answering machines,the Jerry Seinfeld TV program,Seinfeld,and other products and services would fail.Yet,these products and services were all successful.This illustrates that marketing research:

• A)always makes accurate predictions.
• B)does not always make accurate predictions.
• C)should not be used for consumer products or services.
• D)should only be conducted on improving existing products.

---

Definitions:

1933 Securities Act

U.S. legislation that requires the registration of securities and disclosure to protect investors from fraud in the securities market.

Investment Contract

A type of security representing an investment of money with an expectation of profit primarily from the efforts of others.

Supreme Court

The highest judicial court in the United States, often the final arbiter of legal and constitutional issues.

Section 14(e)

A provision under the U.S. Securities Exchange Act of 1934 that prohibits fraudulent, deceptive, and manipulative practices in connection with tender offers.