Rather Than Try to Compete with Coke and Pepsi in the US

question 27

True/False

Rather than try to compete with Coke and Pepsi in the US soft drink market,Cadbury-Schweppes offers a wide variety of flavours such as cream soda,root beer and ginger ale-almost anything but cola-to appeal to small groups of customers with unique tastes.This is an example of a challenger deploying an encirclement strategy.

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Definitions:

Fluid

Characterizes materials or substances that can flow and do not have a fixed shape, or more broadly, refers to situations or concepts that are flexible and adaptable.

Colorblind Racism

A form of racism that asserts race does not matter and ignores systemic and historical inequities based on race.

Perpetuates

The act of making something continue indefinitely, often referring to social norms, inequalities, or behaviors.

Culture-Based Argument

A culture-based argument is a reasoning or persuasive technique that relies on cultural norms, values, beliefs, or practices to support a position or viewpoint.