A Firm Develops Line Extensions,new Brands or Alternative Product Forms

question 28

Multiple Choice

A firm develops line extensions,new brands or alternative product forms utilising similar technologies to appeal to multiple market segments.Identify the strategy employed here.

• A)flanker strategy
• B)fortress strategy
• C)confrontation strategy
• D)market expansion strategy

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Definitions:

Punch List

A document listing work that does not conform to contract specifications, needing completion or correction before final payment.

Planning Phase

The initial stage in the project management cycle where objectives are defined, tasks are identified, and plans are formulated to achieve goals.

Commodities

Fundamental products utilized in trade that can be exchanged with other products of identical kind.

Organizational Approach

A strategy or method employed by a company or institution towards achieving its goals, which involves structuring, managing, and optimizing its resources and processes.