The Four Components of the Marketing Mix-Pricing,distribution (Also Known as Place),promotion

question 8

True/False

The four components of the marketing mix-pricing,distribution (also known as place),promotion and product-are the key tactical components of a manager's strategic plan to develop a product's sustainable competitive advantage.

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Definitions:

Electronic Organ

An electronic keyboard instrument designed to mimic the sound and function of a traditional pipe organ.

Undue Influence

A situation where an individual is able to influence another person's decision-making process or consent through improper pressure or manipulation.

Non Est Factum

A legal defense asserting that a contract is invalid because the signing party was mistaken about its nature and character, not merely its contents or terms.

Fraudulent

Pertaining to deceitful actions or false representations made intentionally to gain an unjust advantage or harm another party.