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Marketers Often Combine Different Descriptors Such as Psychographic and Behavioural

question 9

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Marketers often combine different descriptors such as psychographic and behavioural dimensions together with demographic profiles to more precisely target an attractive segment in a particular geographic region.This strategy is known as initiative segmentation.

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Definitions:

Finished Product

A product that has completed the manufacturing process and is ready for sale or distribution.

SCM

Stands for Supply Chain Management, which involves the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage.

Upstream Suppliers

Companies or individuals who provide raw materials, components, or services to other organizations for the production of goods or services.

Essential Supplies

Basic materials or items necessary for the functioning of a system, organization, or process.

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