Marketing Decision-Makers,while Seeking to Win a Particular Position in a Customer's

question 28

Multiple Choice

Marketing decision-makers,while seeking to win a particular position in a customer's mind,endow their product with various kinds of attributes.The speed of a computer system,the roominess of a car,and a product's or service's being user-friendly are examples of which type of categorisation based on such attributes?

• A)simple physically based attributes
• B)complex physically based attributes
• C)essentially abstract attributes
• D)price

---

Definitions:

Parents

Adults who have fathered or mothered a child, encompassing a wide range of roles and responsibilities related to the nurturing and care of offspring.

Gender Roles

Social and behavioral norms that are considered appropriate for individuals based on their perceived sex, influencing personal identities and societal structures.

Traditional Gender Roles

A set of societal norms dictating what types of behaviors are generally considered acceptable, appropriate, or desirable for a person based on their actual or perceived sex.

Benefits

Forms of value, often related to employment or insurance, provided to individuals in addition to salary, including medical insurance, pension, and holidays.