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Research Suggests That on Average,consumers Are Able to Remember at Least

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Research suggests that on average,consumers are able to remember at least 10 different brands for any given product class.


Definitions:

Optic Nerve

A cranial nerve that transmits visual information from the retina to the brain.

Ganglion Cells

Type of neurons located in the retina of the eye that receive visual information from photoreceptors and transmit it to the brain via the optic nerve.

Blind Spot

The point in the visual field that lacks light-detecting photoreceptor cells, where the optic nerve passes through the optic disk of the retina.

Fovea

A tiny indentation in the eye's retina where the sharpest vision occurs.

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