Identify the Limitation of Product Positioning Analysis

question 13

Multiple Choice

Identify the limitation of product positioning analysis.

• A)It does not tell the marketer which positions are most appealing to customers.
• B)It does not include a tool to identify gaps where an opportunity for developing a new product exists.
• C)It does not include a tool indicating how products within a category compare on the level of as many attributes as are relevant.
• D)It does not indicate how alternative products are positioned relative to one another in customers' minds.

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Definitions:

Technological Change

The innovation or adoption of new technologies and the impact they have on societies, markets, and industries.

Chief Executive

The highest-ranking officer in an organization, responsible for making overarching decisions and setting strategic directions.

CEO Succession

The process of transitioning leadership from a current Chief Executive Officer to a successor, often involving strategic planning and consideration.

External Monitoring

The process of observing and analyzing actions, transactions, or conditions outside of an organization to assess risk, compliance, or market opportunities.