Explain How the Result of a Market Positioning Analysis Affects

question 5

Essay

Explain how the result of a market positioning analysis affects the final decision about where to position a new brand or reposition an existing one.

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Definitions:

Legislative History

Legislative history refers to the documents and records leading up to the enactment of a law, including committee reports and debates, used to determine the legislature's intent.

Instrumentalist Attitude

An approach that views tools, systems, or policies strictly in terms of their utility and effective function.

Legal Validity

The quality of being officially acceptable or binding under the law.

Social Good

Actions or activities that benefit the largest number of people in the largest possible way, such as clean air, education, and public safety.