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Online consumers are called empowered consumers because
Cash Flow
A measure of the amount of cash generated and used by a company in a given period, vital for assessing the health and liquidity of a business.
Health Canada
The federal department responsible for helping Canadians maintain and improve their health, ensuring access to high-quality health services.
Expected NPV
The anticipated net present value, which estimates the difference between the present value of cash inflows and the present value of cash outflows over a certain period.
Competitive Product
A product or service that competes in the market by offering similar or better benefits or value than its counterparts.
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