A Bank Positions Itself Using Its Deposit Safety Attribute

question 15

Multiple Choice

A bank positions itself using its deposit safety attribute.Why would this positioning not create an impact in the consumer's mind?

• A)Because consumers can consider only those attributes of which they are aware.
• B)Because the positioning effort was kept too simple and complexity was not included.
• C)Because the importance attached to the deposit safety attribute is large and uniform across various consumers.
• D)Because all the alternative brands are perceived to be about equal on that dimension.

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Definitions:

Nonconscious Process

Mental processes that occur outside of human awareness, influencing thoughts, feelings, and behaviors without conscious recognition.

Unconscious Process

Cognitive processes that occur without conscious perception, impacting emotions, thoughts, and actions.

Theta Waves

Brainwave patterns associated with deep relaxation, meditation, and the first stages of sleep.

Hypnagogic Hallucinations

Vivid perceptual experiences that occur at the onset of sleep, often involving visual, auditory, or tactile sensations.