In Order to Employ Factor Analysis,the Researcher Must

question 16

Multiple Choice

In order to employ factor analysis,the researcher must:

• A)Collect information about how consumers perceive the positioning of existing products in relation to product dimensions.
• B)Analyse the perceptual attributes of competing products and compare them with the product under study.
• C)Conduct focus groups to understand how consumers interact with one another while discussing the benefits of a product.
• D)Identify the salient attributes consumers use to evaluate products in the category under study.

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Definitions:

Conspicuous Consumption

The spending of money on luxury goods and services to publicly display economic power—the social status of the consumer.

Ecological Adaptive

The process by which organisms adjust to changes in their environment to maintain or improve their survival prospects.

Domesticated

Refers to animals or plants that have been modified from their natural states to be of use to humans through selective breeding.

Cultural Adaptation

The process by which individuals or groups adjust to new cultural environments, often involving changes in practices, norms, and values.