In Order to Employ Factor Analysis,the Researcher Must

question 16

Multiple Choice

In order to employ factor analysis,the researcher must:

• A)Collect information about how consumers perceive the positioning of existing products in relation to product dimensions.
• B)Analyse the perceptual attributes of competing products and compare them with the product under study.
• C)Conduct focus groups to understand how consumers interact with one another while discussing the benefits of a product.
• D)Identify the salient attributes consumers use to evaluate products in the category under study.

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Definitions:

Experiment

A process conducted to explore a new idea, examine a theory, or prove an established truth.

Stages

Various phases or steps in a process or procedure.

Permutations

The arrangement of all or part of a set of objects, with regard to the order of the arrangement. For example, all possible orders in which a set of objects can be arranged.

Deserts

Arid and dry landscapes that receive extremely low amounts of precipitation, making them unlikely to support much life.