A Bank Positions Itself Using Its Deposit Safety Attribute

question 15

Multiple Choice

A bank positions itself using its deposit safety attribute.Why would this positioning not create an impact in the consumer's mind?

• A)Because consumers can consider only those attributes of which they are aware.
• B)Because the positioning effort was kept too simple and complexity was not included.
• C)Because the importance attached to the deposit safety attribute is large and uniform across various consumers.
• D)Because all the alternative brands are perceived to be about equal on that dimension.

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Definitions:

Liabilities

Financial obligations or debts a company owes to external parties or entities.

Accounting Equation

The fundamental equation of double-entry bookkeeping, stating that assets equal liabilities plus shareholders' equity.

FASB

Stands for the Financial Accounting Standards Board, which is responsible for establishing and improving financial accounting and reporting standards in the United States.

GAAP

Generally Accepted Accounting Principles, a standard framework of guidelines for financial accounting.