All of the Following Are Benefits Managers Gain from Applying

question 24

Multiple Choice

All of the following are benefits managers gain from applying a common analytical framework across segments to evaluate the potential of alternative market segments except:

• A)to compare the future potential of different segments using the same set of criteria
• B)to prioritise different segments to decide which segments to target
• C)to analyse how resources and marketing efforts should be allocated
• D)to portray how different segments represent equally attractive opportunities

---

Definitions:

Dependent Variable

In experimental research, it's the variable that is being tested and measured.

MMPI Validity Scales

Measures within the Minnesota Multiphasic Personality Inventory designed to assess the test taker’s approach to the test, such as their truthfulness, consistency, and engagement.

F Scale

A personality test designed to measure authoritarian characteristics of an individual.

Z Scale

A standard score scale in statistics that measures how many standard deviations an element is from the mean of the population.