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The VALS 2 Segmentation Service,developed by Stanford Research Institute,builds on Which

question 17

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The VALS 2 segmentation service,developed by Stanford Research Institute,builds on which of the following psychographic dimensions?

Identify the processes and tools used for career and vocational assessment.
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Understand the definition and components of culture including customs, values, and behaviors characteristic of different groups.
Identify examples of cultural products and how they reflect cultural differences.

Definitions:

Marginal Revenue

The rise in income generated by the sale of an extra unit of a product or service.

Total Revenue

The total income generated by a firm from selling its goods or services before any costs or expenses are deducted.

Output

The total amount of goods or services produced by a firm, industry, or economy over a specific period.

Average Total Cost

The total cost of production divided by the quantity of output, representing the per-unit cost of production.

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