A Strategy Designed to Avoid Direct Competition with Larger Businesses

question 28

Multiple Choice

A strategy designed to avoid direct competition with larger businesses that are pursuing bigger segments is known as a:

• A)niche-market strategy
• B)vertical integration strategy
• C)broader large-market strategy
• D)growth-market strategy

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Definitions:

Cones

Photoreceptor cells in the retina of the eye that are responsible for color vision and function best in relatively bright light.

Male Population

Refers to the portion of the population that identifies as male or is assigned male at birth.

Tritanopia

A rare form of color blindness in which there is an inability to distinguish between blue and yellow colors, due to the absence or malfunction of blue cone photoreceptors.

Protanopia

A form of color blindness where there is a deficiency in or absence of red cone photoreceptor cells, leading to difficulties distinguishing red and green hues.