Nike Is a Recognized Innovator in the Use of ________

question 12

Multiple Choice

Nike is a recognized innovator in the use of ________ for creating interactivity, individuality, and customer relationships. Its NikeiD product configurator invites customers to create one-of-a-kind shoes, messenger bags, and backpacks by simply answering a few questions and viewing the finished product from numerous angles.

• A) wikis
• B) cookies
• C) bot
• D) collaborative filtering
• E) choiceboards

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Definitions:

Channel Member

A participant in a distribution or supply chain who plays a role in moving products from producers to consumers.

Distribution Policies

Guidelines and strategies that determine how a product moves from production to the consumer.

Pricing Policies

Strategies and guidelines a company follows to set the prices for its products or services, often influenced by market conditions, cost, demand, and competition.

Marketplace

A physical or virtual venue where goods, services, or information are exchanged, ranging from local farmers markets to online platforms.