Whereas Geodemographic Descriptors Identify Consumer Target Market Segments Based on Who

question 30

True/False

Whereas geodemographic descriptors identify consumer target market segments based on who they are,what they do and where they are; behavioural descriptors identify consumer target market segments based on how consumers behave.

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Definitions:

Decrease Performance

A reduction in the productivity, performance, or caliber of output from a person or organization.

Specific Learning Goal

A defined objective aimed at acquiring knowledge or a particular skill in a learning process.

Specific

Clearly defined or identified; precise and unambiguous.

Challenging Goals

Objectives that are ambitious and require substantial effort and planning to achieve, often motivating individuals or teams to improve their performance.