Identify the Process by Which a Market Is Divided into Distinct

question 16

Multiple Choice

Identify the process by which a market is divided into distinct subsets of customers with similar needs and characteristics that led them to respond in similar ways to a particular product offering and marketing program.

• A)target marketing
• B)market segmentation
• C)product positioning
• D)diversification

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Definitions:

Synostosis

The fusion of two bones into a single undivided bone, often occurring naturally in the course of aging.

Suture

Junction between flat bones of the skull.

Symphysis

A joint in which the bones are connected by fibrocartilage, allowing for limited movement, such as the pubic symphysis.

Sacroiliac Joint

A joint located between the sacrum and the ilium bones of the pelvis, which acts as a shock absorber and plays a key role in walking and movement.