All of the Following Are Reasons Why the Segmentation Criteria

question 22

Multiple Choice

All of the following are reasons why the segmentation criteria should describe the market segments clearly except:

• A)members can be readily identified and accessed
• B)marketers need to know whether a given prospective customer is or is not in the target market
• C)to analyse customers' likely responses to differences in the elements of the marketing mix
• D)to reach the prospective customer with advertising or other marketing communication messages

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Definitions:

Similar Tasks

Tasks that share common features or objectives, requiring similar skills or processes to complete.

Bureaucracy Structure

A hierarchical organizational structure characterized by fixed areas of responsibility, a defined hierarchy of authority, and a set of rules and procedures to control operations and decision-making.

Formalized Structure

An organizational setup that emphasizes well-established rules and procedures, clear hierarchy, and fixed duties and responsibilities.

Centralization

The concentration of control or authority in the hands of a central government, organization, or individual.