_____ Will Influence a Buyer to Consider All Transactions with a Given

question 23

Multiple Choice

_____ will influence a buyer to consider all transactions with a given supplier on a global basis,to emphasise cost savings and minimise risk.

• A)Benefits sought
• B)Purchasing structure
• C)Average income
• D)Purchase influence

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Definitions:

Toilet Trained

The process by which young children learn to use the toilet for urination and defecation independently.

Parental Death

The loss of a parent, which is a profoundly impactful event in a person's life, often resulting in significant emotional and psychological adjustments.

Cognitive Dissonance Theory

The theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent. For example, when we become aware that our attitudes and our actions clash, we can reduce the resulting dissonance by changing our attitudes.

Leon Festinger

A psychologist best known for his theory of cognitive dissonance, which describes the discomfort experienced when holding conflicting ideas or beliefs.