The Defender Strategy Is Most Useful

question 28

Multiple Choice

The defender strategy is most useful:

• A)for business units with a profitable share of one or more major segments in a relatively mature and stable industry
• B)for business units that try to avoid being left behind in newly developing application segments within the market
• C)for well-developed units that are still experiencing some growth and change as a consequence of evolving customer needs
• D)for unstable units due to fewer competitors and their relative market shares that shift rapidly as new products are introduced

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