AmazonCom Pursued a Combination of Actions Such as Making Service

question 6

Multiple Choice

Amazon.com pursued a combination of actions such as making service improvements,cutting costs as well as forming alliances with web portals to expand its share of online shoppers,even though the expense of such activities postponed the firm's ability to become profitable.This is an example of expansion by:

• A)diversifying
• B)selling existing products to new segments
• C)developing new products for current customers
• D)increasing market penetration of current product

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Definitions:

In-group Members

Individuals who belong to a particular group and share a sense of identity or common goals with other members.

Organizational Citizenship Behavior

Discretionary actions by employees that are beneficial to the organization and are not part of their formal job requirements.

Participating Style

A leadership approach that involves seeking input and sharing decision-making responsibilities with others, particularly team members.

Situational Leadership Model

A leadership theory proposing that the most effective leadership style varies according to the readiness or development level of the people being led.