What Is the Purpose of Marketing Functions Audit

question 19

Multiple Choice

What is the purpose of marketing functions audit?

• A)Evaluate the adequacy of the systems that develop the firm's product-market entry action plans.
• B)Evaluate the firm's overall structure and the extent of synergy between the various marketing units.
• C)Examine the profitability of the company's individual products,markets and key accounts.
• D)Examine,in detail,the adequacy of the firm's ability to handle each of the marketing-mix elements.

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Definitions:

Tacit Knowledge

Knowledge gained from personal experience that is difficult to express or formalize in words or numbers.

Abilities

The skills and competencies that an individual has, which enable them to perform specific tasks.

HR Gap

A shortage of human capital such that the organization is unable to meet its current or forecasted human capital requirements.

Human Capital

The collective skills, knowledge, or other intangible assets of individuals that can contribute to an organization's performance and economy.