The Most Common Cross-Channel Shopping and Buying Path Is to Browse

question 172

Multiple Choice

The most common cross-channel shopping and buying path is to browse one or more websites and then

• A) negotiate among competitors for the lowest price.
• B) find the item on an auction site such as eBay.
• C) contact the manufacturer directly.
• D) click on the shopping cart icon to purchase the product or service.
• E) purchase the item at a retail store.

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Definitions:

Hot Site

A backup operation site, fully equipped and ready to take over operations at short notice in the event of a system or site failure at the primary business location.

Equifax

One of the major credit reporting agencies in the United States, which collects and aggregates information on over 800 million individual consumers and more than 88 million businesses worldwide.

Software

Programs and operating information used by a computer.

Least Expensive Option

The option that costs the least amount of money when compared to others available in a given set of choices.