The Executive Summary in an Annual Marketing Plan

question 21

Multiple Choice

The executive summary in an annual marketing plan:

• A)describes actions to be taken if specific threats or opportunities materialise during the planning period
• B)specifies the goals to be accomplished in terms of sales volume,market share and profit
• C)examines the past performance of the product and the elements of its marketing program such as distribution and promotion
• D)presents a short overview of the issues,objectives,strategy and actions incorporated in the plan and their expected outcomes for quick management review