Personalization Refers to

question 34

Multiple Choice

Personalization refers to

• A)the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
• B)a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.
• C)the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.
• D)the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
• E)an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.

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Definitions:

Cross-price Elasticity

A measure of how the quantity demanded of one good changes in response to a change in the price of another good.

Substitutes

Goods or services that can be used in place of each other, having the capability to satisfy similar needs or desires.

Demand

The quantity of a good or service that consumers are willing and able to purchase at various price points, at a given time.

Excise Tax

A per-unit tax on a specific good.