Examlex
Which of the following is the most crucial part of the annual marketing plan for ensuring proper execution?
Biased Sample
A non-representative sample that does not accurately reflect the demographics or characteristics of the larger population.
Case Study
is a detailed examination of a particular case (such as a person, group, or event) over a period of time, often used in social, psychological, or educational research.
Representative Sample
A subset of a population that accurately reflects the members of the entire population.
Single-Blind Study
A study design where the participants do not know which group they belong to (control or experimental) to prevent bias, but the researchers do.
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