Which of the Following Is Characteristic of a Bottom-Up Marketing

question 1

Multiple Choice

Which of the following is characteristic of a bottom-up marketing approach in the digital economy?

• A)start with basic transactions at the real-time trading level direct from the electronic marketing system
• B)start with high level broad segments and develop carefully defined segments
• C)direct marketing and catalogue distribution
• D)product management based on broadly defined segments in geographically diverse locations