Interactive Marketing Is Characterized by

question 207

Multiple Choice

Interactive marketing is characterized by

• A)sophisticated choiceboards.
• B)niche marketspaces.
• C)the digital divide,which separates online consumers from traditional marketplace consumers.
• D)a marketing mix strategy that de-emphasizes the promotion element.
• E)human-to-human mediated online "chat room" communication prior to the purchase.

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Definitions:

Par Value

The nominal or face value of a stock or bond, as stated by the issuing corporation.

Dividends

Payments made by a corporation to its shareholders, typically from profits, as a return on investment.

Corporate Income

The total income of a corporation derived from its operations and investments, subject to corporate taxes.

Stockholders

Individuals or entities that own shares in a corporation, granting them certain rights and potentially a share in the company’s profits.