Six (6)general Product and Service Categories Dominate Online Consumer Buying

question 104

Multiple Choice

Six (6) general product and service categories dominate online consumer buying.One category includes items such as computer software,travel and lodging reservations and confirmations,financial brokerage services,and electronic ticketing when

• A)prepurchase trial is critical.
• B)digital delivery is the single most important
• factor.
• C)audio or video demonstration is important.
• D)price and delivery time are not key factors.
• E)price and speed of delivery are the determinant sales factors.

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Definitions:

Lagrange Multiplier

A strategy used in optimization problems to find the maximum or minimum of a function subject to constraints.

Projected Revenue

An estimate of the amount of money that a company expects to earn in a future period.

Platinum Suites

High-end accommodations or software packages superior to gold suites, offering the highest level of luxury or features.

Price/Demand Elasticity

The measure of how much the demand for a product or service changes in response to a change in its price.