Clinique Cosmetics Has a Database of More Than 600,000 People

question 243

Multiple Choice

Clinique Cosmetics has a database of more than 600,000 people who registered on its website by providing selected personal information.The registration process requested that customers fill out a brief survey and check a box that allows Clinique to send them product updates via e-mail.When Clinique introduced its Anti-Aging Serum,it sent e-mails to all women over 35 who had listed that they were worried about wrinkles.Eight percent of the women who received the e-mail purchased the new product.Clinique used __________ to introduce its new product.

• A) opt-out marketing
• B) personalization
• C) viral marketing
• D) buzz marketing
• E) permission marketing

---

Definitions:

Pneumonia

An inflammation of the lungs.

Amoxicillin

An antibiotic used to treat a wide variety of bacterial infections by inhibiting cell wall synthesis.

POA Indicators

Present on Admission (POA) indicators are used in healthcare to mark whether a condition was present at the time of a patient’s admission to the hospital, crucial for billing and quality reporting.

Claim Forms

Claim Forms are documents used in the healthcare industry by patients or providers to request payment or reimbursement from health insurance companies for services rendered.