Viral Marketing Refers to

question 137

Multiple Choice

Viral marketing refers to

• A)an embedded message that causes a pop-up screen to appear every time a user types in a specific word.
• B)malicious malware that is used to create doppelgangers on competitors' websites.
• C)a subversive program that automatically transfers viruses from one website to another.
• D)an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking,and blogs.
• E)an online multilevel marketing promotion that awards participants based upon how many friends they "like" on personal social networking sites such as Facebook.