There Are Three Approaches to Viral Marketing

question 135

Multiple Choice

There are three approaches to viral marketing. Marketers can: (1) embed a message in the product or service, (2) __________, and (3) offer incentives for referrals.

• A)use customerization
• B)use choice boards
• C)use niche marketing
• D)make the website content so compelling that viewers want to share it with others
• E)use permission marketing

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Definitions:

Acquired Drives

Secondary drives that are learned through conditioning, such as desire for money or achievement, rather than primary drives like hunger or thirst.

Hull's Model

A theoretical framework in psychology developed by Clark L. Hull, which attempts to explain learning and motivation by focusing on a systematic theory of behavior.

Excitatory Potential

The likelihood that a specific event will elicit a specific response.

Drive Reduction

A theory of motivation suggesting that behaviors are motivated by the desire to reduce internal states of tension.