When Toyota Featured Images from the World of Warcraft Game

question 139

Multiple Choice

When Toyota featured images from the World of Warcraft game in a TV commercial,it demonstrated that World of Warcraft has a high degree of __________,as visuals,graphics,and animations were the major draw for World of Warcraft users.

• A)media richness
• B)self-disclosure
• C)"twitterness"
• D)product placement
• E)"wikiness"

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Definitions:

Earnings Before Taxes

A measure of a company’s financial performance that calculates profits before taxes are deducted.

Sales Price

The financial value assigned to a product or service available for purchase in the market.

Variable Costs

Costs that vary directly with the level of production or sales volume, such as raw materials and direct labor expenses.

Variable Cost

Expenses incurred by a business that vary directly with the level of production or sales volume, such as cost of goods sold.