The Search for and Qualification of Potential Customers During the Personal

question 114

Multiple Choice

The search for and qualification of potential customers during the personal selling process is referred to as

• A)prospecting.
• B)customer mining.
• C)lead initiation.
• D)cold calling.
• E)gleaning.

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Definitions:

Bribery

The act of giving or receiving something of value in exchange for some kind of influence or action in return, which is usually considered unethical or illegal.

Underage Drinking

The consumption of alcoholic beverages by individuals under the legal drinking age.

Refused

When a request, offer, or proposal is not accepted or denied by the receiving party.

Federal Organizational Corporate Sentencing Guidelines

Rules established to determine the sentencing for corporations found guilty of federal offenses, aiming to structure penalties and encourage compliance and ethical conduct.