A Sales Technique Whereby Complementary Products Are Presented to a Customer

question 234

Multiple Choice

A sales technique whereby complementary products are presented to a customer after the customer has demonstrated a desire and willingness to purchase a particular product is referred to as a __________.

• A)formula selling presentation
• B)stimulus-response presentation
• C)stimulus-satisfaction presentation
• D)stimulus-selling presentation
• E)suggestive selling

---

Definitions:

Tools, Support

Resources or aid provided to accomplish tasks or solve problems, often including both physical devices and intangible assistance.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors.

Organizational Culture

The shared beliefs, values, norms, and practices that shape the social and psychological environment of a business or organization.

Formal Informal Communication

Describes the two spectrums of communication in organizations; formal communication follows official channels and protocols, whereas informal communication occurs spontaneously and without organizational hierarchy.