To Create a Successful Advertising Campaign on Facebook,a Good Strategy

question 38

Multiple Choice

To create a successful advertising campaign on Facebook,a good strategy a brand manager can use is to

• A)create ads that will appear in a specified,strategic position on every page when users log into their profiles.
• B)create and send an e-mail message to every registered Facebook user.
• C)create video ads with a funny,engaging,character spokesperson for the brand that will capture users' attention and "go viral."
• D)create ads that incorporate controversial topics like religion and politics to get Facebook users to "Like" their

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Definitions:

Task Interdependencies

Describes the extent to which work tasks or activities within an organization rely on each other for completion or the achievement of a goal.

Substantive

Pertaining to something that is real, substantial, or considerable in terms of importance, size, or value.

Emotional Issues

Challenges related to managing one's emotions within personal or work-related contexts, potentially impacting mental health or performance.

Matrix Organizational Structure

A complex organizational design that combines elements of both functional and project- or product-based structures.