What Is the Challenge Presented to Brand Managers by Social

question 48

Multiple Choice

What is the challenge presented to brand managers by social media advertising?

• A)Brand managers need to convince social networks to post their ads free of charge.
• B)Brand managers need to connect the cost of new social network promotions to the sales they generate.
• C)Brand managers need to create "universally appealing" ads as they cannot target specific demographics on social networks.
• D)Brand managers have difficulty estimating how many users have clicked on their ads,which leads to problems in assessing an ad's effectiveness.
• E)Brand managers need to deal with having only a limited selection of social networking platforms to advertise on.

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Definitions:

Related Companies

Entities or businesses that are connected by common ownership, management, or business goals.

Attrition

A process of gradually reducing the strength or effectiveness of someone or something through sustained attack or pressure.

Employee Layoffs

The act of terminating employees, often due to economic downturns or organizational restructuring.

Seniority

The concept of individuals gaining certain privileges or positions based on the length of time they have been with an organization or in a particular job.