Marketers Can Use One of Two Strategies: the First Strategy

question 75

Multiple Choice

Marketers can use one of two strategies: the first strategy uses Groupons and LivingSocial Deals,and the second strategy uses ads in newspapers,magazines,and on TV.The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.

• A)"passive receivers"; "active receivers"
• B)an older demographic; a younger demographic
• C)wealthy; disadvantaged
• D)"active receivers"; "passive receivers"
• E)"evangelists"; "brand ambassadors"

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Definitions:

Collaborate

To work jointly with others or together especially in an intellectual endeavor, often leading to shared goals or projects.

James-Lange Theory

A theory of emotion proposing that emotions result from physiological reactions to events.

Bodily Responses

Refers to the physiological reactions or changes in the body that occur in response to stimuli or emotions.

External Stimulus

An external stimulus is any factor, signal, or condition outside of an organism that can elicit a physiological or psychological response from it.